Reflection of what design is.

I realized that I missed one blog of what I think Design is. 

Design is something that evokes an emotional response. 

After doing research and writing my paper, I realized that the feeling aspect of design will always be present no matter what type of medium you use to execute your work. Therefore, I am happy with my design is statement.

My Manifesto

1.     Try new things, you never know where you will be able to find inspiration.

2.     When you have some down time, experiment with designs for yourself.

3.     Take steps in learning new things, even if it is as small as online tutorials.

4.     Write down tasks you have to accomplish so you can manage your time more efficiently.

5.     Be confident in your work and ideas.

6.     Remember to live life outside of work.

7.     Research is key; information about a certain topic is always helpful.

8.     Regretting something takes up too much time and energy. Be certain in your decisions.

9.     Be respectful and considerate to others.

10. When you don’t got it, fake it.

Four Designer Comparisons

The first thing I want to mention about all these designers is that they are very inspiring.

Looking at all these designers and their work, I noticed one very large commonality. Marion, Bruce, Stefan, and Stefan are very developed in their field. They have reached a point where design is their life. I noticed that they have taken each of their projects and made it into a piece that can speak for their individual style. All their work is very concept driven but it also shows each of their personalities. To be hired to do an assignment that a small/large company chose specifically because of who you are and the style that you create is outstanding.

Another similarity is that they don’t seem to be workaholics but they still include design in their everyday life. They can look at day to day things and be inspired and bring it into their work.

I look up to these designers because I can only hope that one day I can be a good enough designer where the job finds me because of my style, not the other way around.  I enjoy looking at all the different pieces and methods they used to create and be inspired for each job.

One of my design philosophy statements is that I believe design is designed to create or awaken an emotion out of the viewer. It can range from seeing an advertisement about world hunger and becoming sad, or walking into a room that was designed a certain way and have an instinct of hatred towards it. I think all the examples these designers showed do just that. Their work has a large variety of media from print to ambient. When each concept was shown I automatically reacted to it.

Overall, these four designers are remarkable and I will continue to look up to them and their designs.

Stefan Bucher

Dear Stefan Bucher,

My name is Kathy Borzecka, and I am a Graphic Design student at Humber College in Toronto. As part of my Contemporary Design Theory class, my teacher showed us your video presentation from 2009.

I would like to start off by saying how much I really enjoyed the two minute video that you put together about where you are from, and how you got to where you are. That being said, the next thing I would like to compliment you on is your work.

I really appreciate and look up to how much time you spend on the “thinking” side of your work. In your presentation you explain the thought process behind each piece that you show, and the concept behind everything. Your work is not only visually impressive but it’s the thought process that really shows what a great designer you are.  

All the work that you showed was awesome, but my favourite two are the Nerd version of the Superbowl, and your monster characters.

The Nerd Superbowl piece was great to look at already, but when you started explaining all the “nerdy” details of each illustration that’s what really surprised me. It was really amazing, and inspiring. I really look up to how much thought you put in all your work and I would very much like to learn to push myself more. I myself think I am more on the Make side of design.

Your monster characters are so unique, and remarkable. I really like hand drawn illustrations. Again I found it so inspiring when you showed the viewers how you create each monster. The techniques and tools you use to create each character are excellent, and so creative. It was really inspiring and I realize I want to include more hand drawn sketches in my school work.

I really enjoy looking at your work, and I think it pushes me as a Graphic Design student to explore more in the thought process, and research area of an assignment. So thank you for your creativity, and I will be looking forward to seeing more of your work in the future.

Kathy Borzecka

Culture & Design-Print

http://adsoftheworld.com/media/print/fabercastell_truecolours_shark

Advertisement Agency: Serviceplan, Munich, Germany

Client: Faber-Castell – “True Colors”

Awards: January 2011 Winners -Best Print Bronze 

Trends: The style of this advertisement is the simple photo-edit. The main focus is on the concept which is showing the audience how life-like Faber-Castells pencil crayons are. The white background is subtle and even though the shark shadings are light colors the still stand out against the light. It is clean cut and simple. 

Target Markets: The main audience is parents of young children. Faber-Castells point is to get children to use their coloring products for creative projects; therefore targeting the parents will be successful. 

Cultural Themes: I wouldn’t say there is a big cultural theme in this piece. The shark can symbolize a strong and powerful animal which ultimately represents the product. The other pieces that go along with the campaign are more fun animals or colourful objects displaying the amazing colors these pencil crayons have. 

Overall observations: I think the campaign is interesting. The execution was well done and the concept works. If I had to change something I would maybe use objects or animals that have more bright or bold colors to really show the kind of realistic work you can use this product for.

Culture & Design

http://www.youtube.com/watch?v=R55e-uHQna0

Volkswagen Commercial: The Force

Target Market: This commercial is primarily focused on families with young children. The 2011/2012 VW Passat is a mid-sized sedan. It is comfortable, reliable, and convenient with all its gadgets for a family. 

Cultural Themes: “The Force” shows the all-American dream family. From the commercial you get the feeling that the wife stays at home taking care of the kids, and the father is the out at work. He needs a reliable car to get home and make sure when he is with his family, they are safe. The kid has an imagination trying to be Darth Vador. This car is supposed to be great because it can help fulfill your children’s dreams. Basically, watching this viewers associate themselves with this “ideal” family and want that for themselves and hopefully will get that buying this car.

The commercial also speaks to those born in the generation X era. The Darth Vador and Star Wars theme song brings them back to when they were young. 

Overall Observations: It is a great way of making a family car commercial appealing. It is interesting and almost “epic” with the Star Wars theme song being played. I personally like the editing and the way the kid tries to use to force on everything.

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