http://adsoftheworld.com/media/print/fabercastell_truecolours_shark
Advertisement Agency: Serviceplan, Munich, Germany
Client: Faber-Castell – “True Colors”
Awards: January 2011 Winners -Best Print Bronze
Trends: The style of this advertisement is the simple photo-edit. The main focus is on the concept which is showing the audience how life-like Faber-Castells pencil crayons are. The white background is subtle and even though the shark shadings are light colors the still stand out against the light. It is clean cut and simple.
Target Markets: The main audience is parents of young children. Faber-Castells point is to get children to use their coloring products for creative projects; therefore targeting the parents will be successful.
Cultural Themes: I wouldn’t say there is a big cultural theme in this piece. The shark can symbolize a strong and powerful animal which ultimately represents the product. The other pieces that go along with the campaign are more fun animals or colourful objects displaying the amazing colors these pencil crayons have.
Overall observations: I think the campaign is interesting. The execution was well done and the concept works. If I had to change something I would maybe use objects or animals that have more bright or bold colors to really show the kind of realistic work you can use this product for.
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